What are cookies, and how do we use them?
This note illustrates in detail how cookies should be used, as well as cookie-type files and technology present on websites, for example Local Shared Objects, which are also known as "flash cookies", Web Beacons, etc. We generally refer to these as "cookies". If you visit our website and your browser settings accept cookies, the use of our cookies will be considered to have been accepted.
Our site contains also third party cookie profiling.
What are cookies and how do they work?
Cookies are small files that are sent and memorised by your computer from the websites that you visit. Cookies are memorised in the your browser’s file directory. The next time that you visit the website, your browser will read the cookies and will resend the information to the website or to the organisation that had originally created the cookies. To find out more about this technology and how it works, you can go to allaboutcookies.org, for example.
Why are cookies used?
These cookies are essential for the functioning of our web site and are the key to ensure a trouble-free experience.
You can navigate without interruption, for example by remembering the language and country selected and keeping the authentication of the website’s restricted areas. These cookies also remember the products that you are interested in, when you are linked to the site by an operator for a potential purchase.
Improving the site
These cookies allow us to improve our websites by assessing the way in which they are used.
We make analytical profiles to understand, for example, the number of individual users who read a particular article (to find out what is most popular) or if a video file has been looked at, or left half way through. We also look at how content is accessed so as to find out how to organise our websites for the best possible experience. We count how many times “Like” and “Tweet” plug-ins are clicked and what content from our websites has been shared or referred to.
These cookies help to make the content as personalised as possible, by – for example – showing you the banners you have looked at and related suggestions.
We examine the kind of link used to reach our sites, for example an e-mail campaign or a link from a linked site, so as to evaluate the effectiveness of our promotions and advertising campaigns.
Our websites can include organisations that create cookies on behalf of third parties, for example a Facebook “Like” button, a Twitter "Tweet", links to LinkedIn or Google Analytics statistics.
How can I manage the cookies?
You can look at the options to manage cookies available on your browser. The browser can be used to manage cookies involved in basic functions, site improvement, personalisation and advertising. Different browsers use different ways to disable cookies, but these are normally found on the Tools or Options menus. You can also consult the browser’s Help menu. As well as managing cookies, browsers normally allow the control of files which are similar to cookies, such as Local Shared Objects, by – for example – enabling the browser’s privacy mode.
On the websites we use advertising cookies managed by third-party resellers to promote their products. You can decide to opt out from particular advertising cookies managed by third parties by going to a third-party cookie management site, such as Google Analytics.
By disabling the cookies, some parts of the website may not be able to be used. If you eliminate the cookies from your browser, you may have to remember to reinstall the cookies which you have opted out of.
How long do we keep your information for?
It depends on the kind of cookie. Session cookies expire when you close the browser. Persistent cookies typically have expiry dates that range from two months to two years.